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Scientology used a notable promotion in Sydney for many years, an “electronic talking billboard” a 33 metre high Volcano billboard situated in the main cinema district on George st. The Volcano billboard was “33 metres wide, 10 metres high and projects three-and-a-half-metres from the Metro’s facade. It is internally illuminated by 150 special display lamps synchronised to create a stylised simulation of lava flowing down the sides of the volcano. Each eruption heralds the screening of ads on the TV screen. Non-toxic smoke will spew from the crater at regular intervals.” The billboard was used to promote Dianetics books. It eventually fell into disuse, and was removed around 2000. [via]

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